Facebook earns crores through giving everything for free, know how?
Facebook Earning- Do You Know How Facebook Earns? How much does it earn per user? If not, then let us give you information about it.
Amidst the corona virus crisis, companies around the world are facing losses. At the same time, social media company Facebook has released excellent quarterly results. The company’s revenue grew 11 percent in the April-June quarter. Now the question arises that all the services of Facebook are free, but what is the source of its earnings? Let’s know about it …
Idea-made company- A small idea started from the hostel room has become a global project, almost a quarter of the world’s population is included in the registered user of Facebook today. Every day, about 180 crore people like likes, comments as well as photos on Facebook. Learn how the company makes earnings in the next slide
How the company makes money – According to experts, on average, every single user spends about 58 minutes a day. In the last few years the total income of the company has increased up to three times. According to the results released by the company on July 30, 2020, the company revenue per users (ARPU-Average Revenue Per Users) has increased from $ 6.76 (about Rs. 507) to $ 7.06 (about Rs. 529). If put in easy words, the company is earning more than 500 rupees through each of its users.
Free service – Now the question is that when all the features of Facebook are free for the users then where does the money come from. Facebook does not directly take money from its users, but it collects the data base of the users and sells them to the trading companies. Every click of yours connects you to some company.
Money in lieu of data- Facebook earns money from companies by selling its user data. For example, before registering in a site or a company, many times you are asked whether you want to go ahead as a Facebook user and if you do yes then that site or company takes all your information from Facebook.
Through advertisements- The second way is advertising, you must have noticed that you will see ads related to your favorite products on Facebook. For example, if you put a dog in a favorite animal, then you will get all the advertisements related to the dog’s food and their health.
Audience targeting – The entire game is about the placement of these advertisements. This process is called targeting. Facebook provides these data related to human behavior not only to companies, but also to all political groups.
No respon
sibility – Facebook does not take responsibility for any data nor does it guarantee its veracity. The digital space company has become the world’s top-10 most valuable brand so far. The company has made a strong image in the market by purchasing many small companies.
The post Facebook earns crores through giving everything for free, know how? appeared first on informalnewz.
Comments
Post a Comment